Shanety HUANG

Started making things I loved. Started asking why things fail people. Now doing both.

STARTED MAKING THINGS I LOVED. STARTED ASKING WHY THINGS FAIL PEOPLE. NOW DOING BOTH.

Designer in Progress

Location

TAIWAN

Location

TAIWAN

Location

TAIWAN

Field

VISUAL & SERVICE DESIGN

Field

VISUAL & SERVICE DESIGN

Field

VISUAL & SERVICE DESIGN

Approach

LISTEN, MAP, TEST, QUESTION

Approach

LISTEN, MAP, TEST, QUESTION

FOCUS

PEOPLE CROSSING SYSTEMS

FOCUS

PEOPLE CROSSING SYSTEMS

About

STARTED DESIGNING IN 2022, TEACHING MYSELF ILLUSTRATOR TO MAKE K-POP FAN MERCH.

STUDIED ECONOMICS AND MARKETING ACROSS TAIWAN AND FRANCE. ECONOMICS LEFT ME WITH ONE QUESTION: WHO BENEFITS WHEN SOMETHING FAILS?

STILL MAKE VISUALS BECAUSE I LOVE HOW THINGS LOOK. NOW I MAP THE SYSTEMS I HAVE LIVED THROUGH, FROM EXCHANGE STUDENT SUPPORT TO GYM BILLING.

Visual instinct and service thinking. Made for feeling, made for understanding. Both are here.

EDUcation & BACKGROUND

Economics taught me to read systems. Marketing taught me to read people. Design is where both become useful.

01/

Soochow University

2021-2026

BA Economics Taipei, Taiwan

01/

Soochow University

2021-2026

BA Economics Taipei, Taiwan

02/

IÉSEG School of Management

2025

Exchange semester Marketing Lille, France

02/

IÉSEG School of Management

2025

Exchange semester Marketing Lille, France

03/

Chelsea College of Arts

2025

Short course Graphic Design London, UK

03/

Chelsea College of Arts

2025

Short course Graphic Design London, UK

Show

Case

Selected works(05)

A collection
of VISUAL WORK

SELECTED WORKS ACROSS BRANDING, PRINT AND DIGITAL DESIGN, EACH EXPLORING DIFFERENT VISUAL CHALLENGEs.

CloudNine

Brand Identity
Logo Design
Packaging Design
Color System

CloudNine

Brand Identity
Logo Design
Packaging Design
Color System

K-pop

Merchandise Design
Sticker Design
Postcard Design

K-pop

Merchandise Design
Sticker Design
Postcard Design

EXCHANGE EVENTS

Event Branding
Poster Design
Print Design

EXCHANGE EVENTS

Event Branding
Poster Design
Print Design

60 DAYs

Digital Design
Adobe Illustration

60 DAYs

Digital Design
Adobe Illustration

VOLLEYBALL

Print Design
Social Media Design

VOLLEYBALL

Print Design
Social Media Design

Most of these started with something I cared about: a group I followed, a team I managed, a club I belonged to. Making things for them is how I learned design in the first place.

Explore all visual works

Approach(04)

MY DESIGN
Approach

EVERY PROJECT STARTS WITH
SOMETHING I HAVE LIVED THROUGH OR WATCHED OTHERS PUT UP WITH.
FROM THERE I LOOK FOR
THE SYSTEM BEHIND IT.

01/

LISTEN FIRST

I SURVEY AND INTERVIEW THE PEOPLE INVOLVED, THEN LOOK FOR WHERE THEY WORK AROUND THE SYSTEM OR STOP REPORTING PROBLEMS AT ALL.

01/

LISTEN FIRST

I SURVEY AND INTERVIEW THE PEOPLE INVOLVED, THEN LOOK FOR WHERE THEY WORK AROUND THE SYSTEM OR STOP REPORTING PROBLEMS AT ALL.

02/

MAP THE SYSTEM

I TRACE EVERY ACTOR, RULE AND HANDOFF BEHIND THE MOMENT, USING JOURNEY MAPS, STAKEHOLDER MAPS AND BLUEPRINTS.

02/

MAP THE SYSTEM

I TRACE EVERY ACTOR, RULE AND HANDOFF BEHIND THE MOMENT, USING JOURNEY MAPS, STAKEHOLDER MAPS AND BLUEPRINTS.

03/

TEST IT EARLY

I PUT A ROUGH VERSION IN FRONT OF REAL USERS. ONE CONVERSATION CAN CHANGE WHAT I THOUGHT THE PROBLEM WAS.

03/

TEST IT EARLY

I PUT A ROUGH VERSION IN FRONT OF REAL USERS. ONE CONVERSATION CAN CHANGE WHAT I THOUGHT THE PROBLEM WAS.

04/

ASK WHO BENEFITS

WHEN A SERVICE FAILS, SOMEONE USUALLY GAINS FROM IT. I ASK WHO, AND WHY NO ONE WITH POWER HAS A REASON TO CHANGE IT.

04/

ASK WHO BENEFITS

WHEN A SERVICE FAILS, SOMEONE USUALLY GAINS FROM IT. I ASK WHO, AND WHY NO ONE WITH POWER HAS A REASON TO CHANGE IT.

Process(03)

Thinking through Service

EXPLORE ALL PROCESS WORK

Shanety HUANG

DEsigner in progRess

Every map here starts with the same question.
Does a shared system treat everyone in it fairly?
The gap is rarely dramatic. It usually shows up in who gets left out when a system is built around someone else.

Service Blueprint

Aug 21, 2026

Wrong Door

Service Blueprint

Aug 21, 2026

Wrong Door

Shanety HUANG

STARTED DESIGNING IN 2022, TEACHING MYSELF ILLUSTRATOR TO MAKE K-POP FAN MERCH.

STUDIED ECONOMICS AND MARKETING ACROSS TAIWAN AND FRANCE. ECONOMICS LEFT ME WITH ONE QUESTION: WHO BENEFITS WHEN SOMETHING FAILS?

STILL MAKE VISUALS BECAUSE I LOVE HOW THINGS LOOK. NOW I MAP THE SYSTEMS I HAVE LIVED THROUGH, FROM EXCHANGE STUDENT SUPPORT TO GYM BILLING.

EDUcation & BACKGROUND

Economics taught me to read systems. Marketing taught me to read people. Design is where both become useful.

Soochow University

Soochow University

IÉSEG School of Management

IÉSEG School of Management

Chelsea College of Arts

Chelsea College of Arts

A collectionof VISUAL WORK

CloudNine

CloudNine

K-pop

K-pop

EXCHANGE EVENTS

EXCHANGE EVENTS

60 DAYs

60 DAYs

VOLLEYBALL

VOLLEYBALL

Most of these started with something I cared about: a group I followed, a team I managed, a club I belonged to. Making things for them is how I learned design in the first place.

MY DESIGNApproach

LISTEN FIRST

LISTEN FIRST

MAP THE SYSTEM

MAP THE SYSTEM

TEST IT EARLY

TEST IT EARLY

ASK WHO BENEFITS

ASK WHO BENEFITS

Thinking through Service

Wrong Door

Wrong Door

A collection
of VISUAL WORK

MY DESIGN
Approach